Eat Smart, Move More and Kasey Kahne Take the Obesity Fight to NASCAR
Posted Tuesday, February 6, 2007
RALEIGH—During the next weeks leading up to the Daytona 500, NASCAR fans will get to see one of the sport's rising stars, Kasey Kahne, join the fight against obesity in a new series of TV advertisements. The race car driver will star in ads for Eat Smart, Move More...North Carolina to encourage healthy eating and physical activity.
Kahne will be featured in two different 15 second spots airing during Speedweeks, the period leading up to the Daytona 500, which includes the Bud Shootout, Daytona 500 qualifying and the Daytona 500. The ads focus on encouraging fans to choose water over sugar-laden drinks and to be more physically active through simple choices. These behaviors are two of the seven evidence-based, simple solutions that the Eat Smart, Move More movement promotes in efforts to help North Carolinians maintain a healthy weight.
These promotional spots are available for viewing and listening in the Media section of our site.