Eat Smart, Move More NC

Communities

Partnership

Overview:

Each county had a strong local partnership carry out this project, with representation from their health department, schools, urban and regional planners, healthcare organizations, faith community, etc who worked to leverage support and resources.
Partnerships worked toward sustainable policy and environmental changes in the community.
Partnerships have increased their skills and capacity through training on advocacy, non-profit fundraising, effective communication, and other topics as needed.

Lessons Learned:

Strong county coordinators were instrumental in mobilizing the Partnership and efforts related to obesity within the county and in building sustainable infrastructure needed to address these issues.
Effective coordination of a large-scale, multi-component obesity prevention program relies on a strong, organized, well-connected, collaborative and resilient local coordinator.

For more information on county coalitions...

Social Marketing

Overview:

Each county used media outlets -- including TV, billboards, radio, newspapers, magazines, posters, and promotional events -- to encourage physical activity and healthy eating, and to raise awareness of the Eat Smart, Move More NC statewide movement.
Both English and Spanish materials were used.
All counties leveraged in-kind (earned) media.

Lessons Learned:

Counties marketed all interventions that they implemented.
Health behavior messages must be consistent.
Earned media is available and be should be advocated for.

For more information on media...

Built Environment

Overview:

Each county constructed or completed the engineering/design phases to build sidewalks and greenways.
Counties engaged the public in decision making and promotion of these structures.

Lessons Learned:

Project implementation was not always seamless. Unexpected structural and land use challenges impacted the time frame for construction.
All counties were able to leverage in-kind or matching contributions for this project.

For more information on built environments visit:
Active Community Environments (ACEs)
Community Tools and Resources

Farmers' Market/Farm Stand

Overview:

Four counties worked with local farmers' markets/farm stands to improve access to fresh fruits and vegetables. Two of these counties focused on access for low-income families.

Lessons Learned:

There were seasonal implications for completing the farmers' market needs assessment and educating farmers on the 21st Century Farmers' Markets.
Some farmers' market managers are volunteers and have other competing priorities.
Farmers' Markets Boards can be political. Adequate time and input from the community should be allowed to implement new programs and ideas.

For more information on working with farmers' markets...

Home About Us News Success Stories NC's Plan Obesity Burden Key Behaviors Programs & Tools Contacts Media Funding Data The Evidence	Communities Partnership Overview: Each county had a strong local partnership carry out this project, with representation from their health department, schools, urban and regional planners, healthcare organizations, faith community, etc who worked to leverage support and resources. Partnerships worked toward sustainable policy and environmental changes in the community. Partnerships have increased their skills and capacity through training on advocacy, non-profit fundraising, effective communication, and other topics as needed. Lessons Learned: Strong county coordinators were instrumental in mobilizing the Partnership and efforts related to obesity within the county and in building sustainable infrastructure needed to address these issues. Effective coordination of a large-scale, multi-component obesity prevention program relies on a strong, organized, well-connected, collaborative and resilient local coordinator. For more information on county coalitions... Social Marketing Overview: Each county used media outlets -- including TV, billboards, radio, newspapers, magazines, posters, and promotional events -- to encourage physical activity and healthy eating, and to raise awareness of the Eat Smart, Move More NC statewide movement. Both English and Spanish materials were used. All counties leveraged in-kind (earned) media. Lessons Learned: Counties marketed all interventions that they implemented. Health behavior messages must be consistent. Earned media is available and be should be advocated for. For more information on media... Built Environment Overview: Each county constructed or completed the engineering/design phases to build sidewalks and greenways. Counties engaged the public in decision making and promotion of these structures. Lessons Learned: Project implementation was not always seamless. Unexpected structural and land use challenges impacted the time frame for construction. All counties were able to leverage in-kind or matching contributions for this project. For more information on built environments visit: Active Community Environments (ACEs) Community Tools and Resources Farmers' Market/Farm Stand Overview: Four counties worked with local farmers' markets/farm stands to improve access to fresh fruits and vegetables. Two of these counties focused on access for low-income families. Lessons Learned: There were seasonal implications for completing the farmers' market needs assessment and educating farmers on the 21st Century Farmers' Markets. Some farmers' market managers are volunteers and have other competing priorities. Farmers' Markets Boards can be political. Adequate time and input from the community should be allowed to implement new programs and ideas. For more information on working with farmers' markets...

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