Nutrition Update | Eat Smart, Move More…NC

January 2007

News from the PAN Branch

Move Over 5 A Day, Make Room for More

The face and name for 5 A Day in the US and North Carolina will officially change in 2007. At the national level, the Produce for Better Health Foundation (PBH)—representing the fruit and vegetable industry and the Centers for Disease Control and Prevention (CDC)—as the government health authority— are two of the lead partners involved in this change. At the state level, the NC 5 A Day Coalition and its multiple partner organizations will be leading this change.

Since 1991, the National 5 A Day Program and its partners have been dedicated to promoting healthy eating through increased consumption of fruits and vegetables as part of a lower fat, higher fiber diet. “Among it’s successes, the Program has succeeded in positioning fruits and vegetables as key components of meals and snacks, organized voluntary educational and promotional initiatives, and advocated for more prominent attention to fruits and vegetables in national and state dietary guidance, public health and agriculture policy. While these efforts raised awareness among consumers over the last 15 years, daily consumption still does not meet public health recommendations.”

To create the new brand and identity, the National Fruit and Vegetable Program partnership (which includes CDC, PBH and other partners) hired a professional branding firm, Sterling Brands, whose clients include Nike, Microsoft and Yahoo! Over the course of a year, more than 1,000 consumers in family situations, focus groups and online surveys were contacted by Sterling brands for input on their eating styles and reaction to proposed brand concepts.
Findings of this extensive consumer research showed that

Most families believe that “over time” they are eating enough fruits and vegetables.
Consumers understand the value of fruits and vegetables as part of their diet ‚Äì but money, time (and taste) pressures overwhelm them.
Striving for 6¬Ω cups of fruits and vegetables could be alienating; it turns some folks off from even trying to eat fruits and vegetables.
Some moms feel guilty when their budgeted time or food dollars doesn’t allow them to use fresh fruits and vegetables.
The word, “veggies” is o.k. to use, as it is friendlier and less formal.
Moms are the key to the future success of the initiative.

All this consumer research led to the creation of the new Fruits & Veggies‚ÄîMore Matters brand. The new brand has a new target audience. For more information on this audience, please contact the NC 5 A Day program via the methods below.

From April 2006 through March 19, 2007, the brand is in a “soft” launch phase to educate and engage produce industry partners, key opinion leaders, and federal and state government partners, including the NC 5 A Day Coalition, into the process and to learn about the rationale and research behind the new brand. From October 2006 - March 2007, the NC Program and its partners will prepare for the “official” national and NC consumer launch of the new brand identity and logo on March 19, 2007.

Over the next several months, the Division of Public Health, in the NC Department of Health and Human Services will become licensed to use the Fruits & Veggies‚ÄîMore Matters brand. The Division/Department will eventually be able to sub-license other public agencies in North Carolina, which includes government agencies, private non-profits, universities, schools, worksite wellness programs (public and private) and other members of the health and education community. PBH will license the private sector, which means for-profit businesses that include foodservice and food-related groups and organizations, trade associations, and all sectors of the chain from food production to sales.

Unfortunately, until licensing of the NC 5 A Day program occurs and subsequent training and sublicensing of NC 5 A Day partners, no state or local programs are able to access the new logo or materials, nor should any consumer-oriented promotions be planned using the new brand name or logo. However, until that time, partners are encouraged to contact the NC 5 A Day program (www.nc5aday.com or via e-mail nc5aday@ncmail.net) to let us know of your interest in becoming licensed and for future interest in using the new Fruits & Veggies‚ÄîMore MattersTM brand or involvement in the consumer launch. We also encourage partner groups and individuals to become members of the NC 5 A Day Coalition, which strives to coordinate activities, programs, promotions and resources across the state. Membership applications for 2006-2007 are now downloadable from the website.

For further information including details on the new target audience for the new brand, or for information about the state launch of the new brand, please feel free to contact Diane Beth, NC 5 A Day Coordinator — Physical Activity & Nutrition Branch, NC Division of Public Health (919/707-5221) or via the methods above.

Holiday Challenge Wrap-Up

Thank you to the more than 2,300 North Carolinians who challenged themselves and made the Eat Smart, Move More ‚Äì Maintain, Don’t Gain Holiday Challenge a great success. The Holiday Challenge will now be an annual event - be sure to sign up again next year! For more information on the challenge, e-mail bithiah.lafontant@ncmail.net.

Programs, Projects and Initiatives

African American Churches Eating Smart & Moving More (AACESMM) Resource Guide Training‚ÄîJanuary 24, 2007

You are invited to join the PAN Branch, Healthy Carolinians and the Northwest AHEC for an African-American Churches Eating Smart Moving More Workshop and networking opportunity on Wednesday, January 24, 2007. This workshop, “Promoting Health in Faith-Based Communities”, is for Health Promotion, Health Education, Healthy Carolinians, Cooperative Extension, AAESMM Faith Guide Trainers and Community Faith Partners in the region and throughout the state.

Sharon Nelson, Edna Hensey and Rev. William Kearney will be the presenters. There will also be a panel discussion of successful local faith community members/health professional partnerships in the afternoon. Copies of the AACESMM Resource Guide will be distributed to participants.

This free workshop is open to all who are interested so please share this information. Space is limited so please register early and by January 19, 2007.

“Promoting Health in Faith-Based Communities”
Wednesday, January 24, 2007
Northwest AHEC Reynolds Business Center
2400 Reynolda Road
Winston-Salem, NC

For a training registration and agenda, please send inquiries to nc5aday@ncmail.net. Want to know more about the AACESMM Guide and Initiative, visit this special section of the Eat Smart, Move More…NC website.

Success Stories

Physical Activity and Healthy Eating Proclamation Presented to State Health Director

As a formal display of the N.C. Division of Public Health’s newly adopted Physical Activity and Healthy Eating policy, Leah Devlin, state health director, received a framed copy of the proclamation promoting increased opportunities to eat smart and move more in the worksite.
The Division’s landmark Physical Activity and Healthy Eating policy proclaims that meetings will include physical activity breaks as well as healthy foods and beverages, and participation in Division worksite wellness activities and facilities on the main campus will be supported by Division management. The policy was adopted on October 16 to coincide with the walk kicking off the inaugural Move More Monday. Move More Mondays are an ongoing effort to model healthy behaviors among Division employees and continue to occur every Monday at noon at the Six Forks offices in Raleigh. The Eat Smart, Move More…NC website has a detailed article on this presentation.

Featured Resources and Research

Senior Farmers Market Nutrition Program Final Rule

This is a link to the Senior Farmers Market Nutrition Program final rule published in December 2006 by the Federal Food and Nutrition Service. It establishes the operating guidelines and definitions for the program. It is a pdf and is 38 pages in length.

FNIC Food Service Resource Updated Lists for 2007

The following Food Service Resource Lists for the Food and Nutrition Information Center of the National Agricultural Library. have been updated for 2007 and are available on the FNIC Web site.

Facilities and Equipment 2007 (PDF|57 KB)
Food Safety 2007 (PDF|91 KB)
Management 2007 (PDF|104 KB)
Meal Planning 2007 (PDF|105 KB)
Nutrition, Learning and Behavior in Children: A Resource List for Professionals 2007 (PDF|216 KB)
Purchasing 2007 (PDF|49 KB)

Please address any inquires to Desire Stapley, ME.d., RD, at dstapley@nal.usda.gov

NHLBI 2007 Keep the Beat Calendar -A Gift for a Heart Healthy Lifestyle

Looking for a special gift that encourages a healthier way of life and provides tools to support weight loss? The National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health is offering a 2007 “Keep the Beat” Calendar to guide you through 12 months of eating well, staying active, and keeping your life in balance.

NHLBI’s annual wall calendar celebrates healthy eating and increased physical activity-perfect for those just starting a healthier lifestyle as well as for those already maintaining one. Each month highlights a particular health theme and contains tools to help you keep track of your weight, blood pressure, and other body measurements. The calendar allows you to set and track physical activity and nutrition goals and contains delicious heart healthy recipes. The calendar also includes tips for managing diabetes by controlling blood glucose and weight.

The colorful “Keep the Beat” Calendars make great gifts for co-workers, busy moms, seniors, and anyone looking to improve their heart health. Doctors and insurance companies can help their patients kick off the New Year right by providing the calendars at their practices or with enrollment materials. One twelve-month, full-color calendar is only $10, with discounts available for bulk orders.

“This popular calendar is the perfect 12-month planner that can really make a difference in someone’s life,” said Karen Donato, S.M., R.D., program coordinator of both We Can! (Ways to Enhance Children’s Activity and Nutrition), NIH’s national education program to prevent childhood obesity, and the NHLBI Obesity Education Initiative. “We are committed to helping the public improve heart health and this calendar can motivate people to set goals for good nutrition, physical activity, and overall heart health.”

“Keep the Beat” Calendars can be ordered online and customization and large quantity orders are available. For more information, call the NHLBI Health Information Center at (301) 592-8573. To view the calendar, go to this site.

National Diabetes Education Program (NDEP) PSAs:

National Diabetes Education Program (NDEP) is greeting the New Year with new products and new partnerships promoting healthy food choices and increased physical activity. Visit www.youtube.com and search for NDEP. All of the NDEP video PSAs are there now plus 2 new ones promoting physical activity: Movimiento Por Su Vida (includes footage of an exercise break at a factory in Mexico and a new dance step) and Every Day is a New Beginning designed to appeal to African American audiences. Both are also available from NDEP as CD/DVD dual discs with 6 original songs on the CD side and the video on the DVD side and as VHS. Visit www.ndep.nih.gov to order

NDEP is focusing more than ever on primary prevention. Please join them at the NDEP Partnership Network meeting in Atlanta on February 27, 2007, (see Training and Professional Development Section below) to learn more about FREE resources promoting healthier food choices and physical activity, network and meet colleagues from across the nation

Legislation

No update this month.

Grants/Awards

Fit Community Designations and Grants Promoting Healthy Lifestyles Available to NC Towns and Counties ‚Äì Second Phase of Fit Community Announced

Fit Together, a partnership of the NC Health and Wellness Trust Fund (HWTF) and Blue Cross and Blue Shield of North Carolina (BCBSNC), released a Request for Proposals (RFP) on December 8, 2006, for a second phase of its Fit Community designation and grants program.

Fit Together, the overweight/obesity prevention campaign of HWTF and BCBSNC, awarded the first phase of grants and designations in May 2006. Eight NC Communities including Durham, Chapel Hill, Greensboro and Asheville received designations. This program rewards municipalities and counties for supporting healthy eating, physical activity, and tobacco-free living through policy, promotions and community infrastructure. Although the designations are a part of the partnership, funding for the grants is provided solely by HWTF.

With escalating numbers of diseases and preventable deaths in North Carolina linked to physical inactivity, poor nutrition and tobacco use, the public health implications of being overweight have become a growing priority for HWTF. These behaviors increase the risks for cardiovascular disease, cancer, obesity, and many other serious chronic illnesses. According to a study commissioned by Be Active NC, expenses associated with obesity alone cost North Carolina $24.1 billion annually.

“HWTF is proud that North Carolina communities are becoming part of the solution by implementing programs that make healthy lifestyles possible for all citizens. A Fit Community designation says to the public we have a cool place to live ‚Äì a healthy place to work, play and go to school. We are a fit community.” said Lt. Gov. Beverly Perdue, HWTF chair.

All North Carolina municipalities, counties, and lead agencies that represent municipal or county partnerships and meet specified eligibility criteria outlined in the RFP are eligible to apply for the designation. Eight two-year grants of up to $30,000 annually will be awarded to applicants that demonstrate need, proven capacity, and opportunity for positive change in addressing physical activity and/or healthy eating in North Carolina. HWTF is committed to selecting designees that represent a broad geographic range, diversity of needs, and range of strategies used to address those needs. There is no fee to apply for the Fit Community designation or grant. For more information about the Fit Community program, or to download a Fit Community application, visit www.healthwellnc.com.

About Blue Cross and Blue Shield of North Carolina

Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.2 million members, including approximately 620,000 served on behalf of other Blue plans. For 72 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. BCBSNC is an independent licensee of the Blue Cross and Blue Shield Association. Access BCBSNC online at www.bcbsnc.com.

About NC Health and Wellness Trust Fund

The NC Health and Wellness Trust Fund makes North Carolina stronger, both physically and economically, by funding programs that promote preventive health. Created by the General Assembly in 2000 to allocate a portion of North Carolina’s share of the national tobacco settlement, HWTF has invested $127 million to support preventive health initiatives and $78 million to fund a prescription drug assistance program for seniors. For more information, please visit www.HealthWellNC.com.

2007 Champions for Healthy Kids Grants

The ADA Foundation is proud to announce that grant applications are now being accepted for the Champions for Healthy Kids Grants, a partnership of the General Mills Foundation, the American Dietetic Association Foundation and the President’s Challenge.

Fifty grants of $10,000 each will be made to schools, community groups and other non-profit organizations with innovative programs aimed at improving the nutrition and activity habits of young people. The involvement of a registered dietitian or dietetics technician, registered is a requirement for each program.

The 2007 Champions for Healthy Kids grant application is available online.

The application deadline is February 1, 2007; grants will be awarded in May 2007.

If you have specific questions regarding this grants program, please contact Elisabeth Puga at the American Dietetic Association Foundation. Her contact information is below:

Elisabeth E. Puga
American Dietetic Association Foundation
120 South Riverside Plaza, Suite 2000
Chicago, IL 60606
800.877.1600
312.899.4803
epuga@eatright.org
www.adaf.org

Public Health Conference Support Program

Letter of Intent is due by February 2, 2007
Application is due by March 3, 2007

The Centers for Disease Control and Prevention and the Agency for Toxic Substances and Disease Registry are accepting applications for grants under the Public Health Conference Support Program. This program provides funding for conferences that address Healthy People 2010 focus areas, including (among other issues) nutrition and overweight; diabetes; educational and community-based programs; health communication; heart disease and stroke; maternal, infant, and child health; and physical activity and fitness. The average award range for a one-year project period will be $20,000 to $75,000. There are two funding cycles. Letters of intent are due by November 9th for the first cycle and February 2nd for the second cycle. (From NCPPA News, 11/1/06) To read the funding announcement, go to this link.

Training and Professional Development

African American Churches Eating Smart & Moving More (AACESMM) Resource Guide Training‚ÄîJanuary 24, 2007

This free workshop is open to all who are interested so please share this information. Space is limited so please register early and by January 19, 2007.

“Promoting Health in Faith-Based Communities”
Wednesday, January 24, 2007
Northwest AHEC Reynolds Business Center
2400 Reynolda Road
Winston-Salem, NC

For a training registration and agenda, please send inquiries to nc5aday@ncmail.net Want to know more about the AACESMM Guide and Initiative? Visit the Eat Smart Move More…NC site.

Free Professional Continuing Education Credits

The Center for Nutrition Policy and Promotion is offering free continuing professional credits for dietitians and dietetic technicians for reviewing certain MyPyramid materials on their Web site. See this site for more information.

Nutrition and Physical Activity Teleconferences

Every month, the CDC Division of Nutrition & Physical Activity (DNPA) sponsors a monthly teleconference on a variety of topics, but mostly dealing with nutrition &/or physical activity. The calls are scheduled the 2nd Thursday of each month from 1:30-2:30 p.m. The topic for the January 11, 2007 call was the CDC Division of Nutrition and Physical Activity Annual Update. Anyone who would like the handouts or participate in future calls please send an email to NC5ADAY@ncmail.net.

National Diabetes Education Program (NDEP) Partnership Network Meeting

February 27, 2007
Holiday Inn Conference Center
Decatur, Georgia
Online Registration Available December 12

The next NDEP Partnership Network Meeting: “Working Together: NDEP Celebrates a Decade of Partnerships”, will be held as a one-day meeting February 27, 2007 in Decatur, Georgia. Conference goals include:

to facilitate the creation of new NDEP partnerships and strengthen existing collaborations,
to provide a platform to share innovative uses of NDEP products and successful implementations of NDEP programs, and
to provide hands-on, real-world advice on how to effectively promote NDEP messages, materials, and partnerships.

Meeting and hotel registration for the Partnership Network Meeting begins December 12 and can be made online using the meeting website, www.team-psa.com/ndep-pnmeeting.com. Register by January 16 to take advantage of lower Early Bird registration fee.

Third National Farm to Cafeteria and Food Policy Conference: “From Cafeterias to Capitol Hill - Growing Healthy Kids, Farms and Communities”

March 16-19, 2007
Radisson Plaza Lord Baltimore
Baltimore, Maryland

Join hundreds of farm to cafeteria and food policy enthusiasts to share experiences, and get the latest, up-to-date info on institutional purchasing - on both the organizing and policy perspectives. A major focus of the conference will be issues related to the Farm Bill, including farm to cafeteria and beyond. On Monday, attendees will have the opportunity to visit with their elected representatives on Capitol Hill.

More conference information will soon be available. Check for updates at this site.

2007 CDC - Division of Cancer Prevention and Control’s (DCPC) Cancer Conference: “Meeting Future Challenges”

August 13-16, 2007
Atlanta Hyatt Regency Atlanta, Georgia

The biannual meeting of the Centers for Disease Control and Prevention’s (CDC) Cancer Conference: “Meeting Future Challenges” will be held on August 13-16, 2007, in Atlanta, Georgia. The conference theme of Meeting Future Challenges will be addressed by four days of presentations and discussions on key issues related to CDC’s vital mission of cancer prevention and early detection. The opening plenary session on August 13th will be followed by Day Sessions on Building Partnerships (August 14th), Workforce Development and Policy (August 15th), and Emerging Technologies (August 16th).

By attending this conference, you will learn how you can help:

Expand the public health role in cancer prevention, detection, treatment, rehabilitation and palliation.
Develop a coordinated approach to reduce cancer morbidity and mortality.
Build partnerships and use research findings to support comprehensive cancer control objectives.
Implement interventions recommended by The Guide to Community Preventive Services.
Prepare for changes in public health workforce needs.
Plan for the integration of emerging tools and technologies in cancer prevention and control programs.

For more information visit this site.
Join us as we discuss new ways to meet future challenges in cancer prevention and control by building partnerships, anticipating workforce and policy needs, and integrating emerging technologies.

2007 National Health Education Conference & SOPHE’s 2007 Midyear Scientific Conference

“The Changing Face of Health Education and Health Promotion”
June 7-9, 2007
Seattle, Washington
Call for Abstract Submissions

You are invited to be part of a premier national health education and health promotion conference cosponsored by the Directors of Health Promotion and Education (DHPE), Society for Public Health Education (SOPHE) and the Centers for Disease Control and Prevention (CDC) at the 2007 National Health Education Conference & SOPHE’s 2007 Midyear Scientific Conference, June 7-9, 2007, in Seattle, WA.

The conference theme, “Changing Face of Health Education and Health Promotion” speaks to breaking down sub-categories within the profession such as infectious vs. chronic, global health vs. domestic health that serve as barriers to progress. This conference will encourage re-conceptualizing health education and health promotion programs, research and practice to cross over professional boundaries and seek an integrated approach to solving health education challenges. Abstract proposals from all professionals and public health partners involved in health education, health promotion, health communication, community health, and behavioral research are encouraged to respond to this invitation.

For more information visit: www.sophe.org.

2007 APHA Annual Meeting - Call for Abstracts

The American Public Health Association is announcing the Call for Abstracts for the 2007 Annual Meeting to be held November 3-7, in Washington, DC. The theme of the meeting is “Politics, Policy & Public Health.”

We encourage abstracts in all areas of public health and are also interested in abstracts that focus on the Annual Meeting theme. Abstracts should be no more than 250 words and must include learning objectives.

All abstracts must be submitted online. An easy to use online form will walk you through the process step-by-step. The site is now opened so you may link directly to the abstract submission form through the APHA website at this link or this link.

Authors must provide complete and accurate contact information in order to be notified of abstract status. You do not have to be a member of APHA to submit an abstract, however, if your abstract is accepted, presenting authors must become an Individual member as well as register for the Annual Meeting.

The deadline for submission of abstracts range from February 5 to February 9, 2007 depending on the Section, SPIG or Caucus to which you wish to submit. All submissions will end at 11:59 pm (Pacific Standard Time) on the due date listed on the Call for Abstracts.